Serious Creativity by Edward De Bono

Description

“Serious Creativity” is a book by Maltese physician and author Edward De Bono. First published in 1992, the book is a guide to developing creativity and innovation in individuals and organizations.

In the book, De Bono introduces his concept of “lateral thinking,” which encourages individuals to approach problems and challenges from new and unconventional angles. He offers practical techniques and exercises designed to stimulate creativity, including “random word” and “provocation” techniques, which are intended to break down mental barriers and encourage original thinking.

De Bono also discusses the importance of creating a supportive environment for creativity, and offers strategies for fostering a culture of innovation within organizations. He explores the role of leadership in nurturing creativity and innovation, and emphasizes the importance of collaboration and open communication in the creative process.

“Serious Creativity” has been widely praised for its practical and accessible approach to developing creativity, and has been used as a resource by individuals and organizations around the world. De Bono’s insights into the creative process and his strategies for unlocking innovation have made the book a valuable resource for anyone seeking to cultivate their own creative abilities or to foster a culture of innovation within their organization.