Selling of the President by Joe McGinniss

Description

“Selling of the President” is a non-fiction book by Joe McGinniss, first published in 1969. The book provides an insider’s account of the advertising and marketing strategies employed during Richard Nixon’s successful 1968 presidential campaign.

McGinniss takes readers behind the scenes of Nixon’s campaign, revealing the tactics used by his team to shape public perception and win over voters. The book sheds light on the role of advertising agencies, media consultants, and public relations experts in crafting Nixon’s image and message, as well as the ways in which they manipulated the media to their advantage.

Through interviews, research, and firsthand observation, McGinniss offers insights into the methods and motivations of the individuals involved in Nixon’s campaign, painting a vivid portrait of the political landscape of the late 1960s. He explores themes such as the power of advertising and propaganda, the influence of television on politics, and the blurred lines between image and reality in the world of electoral politics.

“Selling of the President” is considered a classic work of political journalism and is credited with shedding light on the behind-the-scenes machinations of modern political campaigns. It remains relevant today as a cautionary tale about the dangers of spin and manipulation in the pursuit of political power.