Drive: The Surprising Truth About What Motivates by Daniel H. Pink

“Drive: The Surprising Truth About What Motivates Us” by Daniel H. Pink is a bestselling book that explores the science of motivation and what truly drives human behavior. Published in 2009, this book challenges traditional views of motivation and offers new insights into how individuals can be more effectively motivated in the workplace and in their personal lives.

Daniel H. Pink argues that the traditional model of motivation, which relies heavily on external rewards and punishments, is outdated and often ineffective in today’s complex and creative work environments. Instead, he introduces a new framework for understanding motivation based on three key elements: autonomy, mastery, and purpose.