Business Adventures by John Brooks

“Business Adventures” is a book written by John Brooks. Originally published in 1969, the book is a collection of New Yorker articles that Brooks wrote over the years, each focusing on different aspects of business and finance. The essays cover a range of topics, including corporate finance, the stock market, economic crises, and the challenges faced by businesses.

One of the notable chapters in the book is titled “Xerox Xerox Xerox Xerox,” which explores the challenges faced by Xerox in the early days of photocopying technology. Another well-known chapter is “The Fate of the Edsel,” which discusses the marketing and business strategy behind the failure of the Ford Edsel.

“Business Adventures” gained renewed attention in 2014 when Bill Gates recommended it as one of his favorite business books, leading to a resurgence in its popularity. Gates praised the book for its timeless insights into the world of business and finance.

If you’re interested in business journalism and enjoy exploring real-world business cases, “Business Adventures” by John Brooks could be a compelling read. It provides historical perspectives on various business events and offers valuable lessons that are still relevant today.