Description
“Trailblazer: The Power of Business as the Greatest Platform for Change” is a business book written by Marc Benioff, the founder and CEO of Salesforce. The book was published in 2019 and offers insights into Benioff’s approach to business leadership and the role that business can play in effecting positive change in the world.
In “Trailblazer”, Benioff argues that businesses have a responsibility to be a force for good in society, and that they can use their resources and influence to tackle important issues such as income inequality, environmental sustainability, and social justice. He shares his own experiences as the leader of Salesforce, a company that is known for its commitment to social and environmental causes, and offers practical advice for other business leaders who want to make a positive impact.
The book also delves into Benioff’s personal journey, including his early years in business, his spiritual awakening, and the development of his leadership philosophy. He shares stories about some of the challenges he has faced as a CEO, including difficult decisions he has had to make and the importance of maintaining a strong company culture.
“Trailblazer” has received positive reviews for its engaging writing style, practical advice, and inspiring message. It is recommended for anyone interested in business leadership, entrepreneurship, and social responsibility.
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