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Dan Ariely

The Upside Down of Irrationality by Dan Ariely

Original price was: ₹499.00.Current price is: ₹199.00.
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Original price was: ₹499.00.Current price is: ₹199.00.
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“The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home” is a book written by Dan Ariely. It was published in 2010 and is a follow-up to his earlier book, “Predictably Irrational.” Dan Ariely is a behavioral economist and a professor of psychology and behavioral economics at Duke University.

In “The Upside of Irrationality,” Ariely explores various aspects of human behavior, particularly focusing on irrational decision-making and its unexpected benefits. He draws on experimental research and real-world examples to examine how irrationality influences our choices in different areas of life, including relationships, work, and personal well-being.

The book delves into topics such as the motivations behind our behaviors, the role of emotions in decision-making, and the ways in which our irrational tendencies can lead to positive outcomes. Ariely challenges conventional thinking about rationality and provides insights into how understanding our irrational behaviors can lead to improved decision-making.

“The Upside of Irrationality” is written in an engaging and accessible style, making complex psychological concepts understandable to a general audience. It’s a thought-provoking exploration of human behavior that encourages readers to reconsider the nature of rationality and its impact on various aspects of life.

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