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Charles Duhigg

The Power of Habit by Charles Duhigg

Original price was: ₹599.00.Current price is: ₹199.00.
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Original price was: ₹599.00.Current price is: ₹199.00.
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Description

“The Power of Habit: Why We Do What We Do, and How to Change” is a bestselling book written by Charles Duhigg. Published in 2012, the book delves into the science of habits and explores why habits form, how they influence our lives, and how they can be changed.

Duhigg’s book is structured around the idea that habits are a fundamental part of human behavior and that understanding them can be a key to personal and societal transformation. The book is divided into three parts:

1. The Habits of Individuals: This section explores the neurological and psychological mechanisms behind habit formation in individuals. Duhigg introduces the habit loop, which consists of cue, routine, and reward, and explains how understanding and manipulating this loop can help people change their habits.

2. The Habits of Successful Organizations: Duhigg discusses how habits play a crucial role in organizational success and provides examples from businesses, sports teams, and other institutions. He illustrates how identifying and modifying key organizational habits can lead to significant improvements.

3. The Habits of Societies: The final part of the book delves into societal habits and the role of habits in large-scale societal changes, such as civil rights movements and public health campaigns.

“The Power of Habit” combines scientific research, case studies, and personal anecdotes to provide insights into how habits work and how they can be transformed. The book has been praised for its engaging storytelling and practical advice on how to change habits. It has had a significant impact on self-help literature and has been widely read and discussed by individuals interested in personal development and behavior change.

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