The People’s Tycoon: Henry Ford and the American Century by Steven Watts

“The People’s Tycoon: Henry Ford and the American Century” is a biography written by Steven Watts. The book, first published in 2005, delves into the life and impact of Henry Ford, the iconic American industrialist and founder of Ford Motor Company.

Steven Watts examines Henry Ford’s rise from humble beginnings to become one of the most influential figures in American history. The biography provides a comprehensive exploration of Ford’s contributions to the automotive industry, his innovative manufacturing techniques (such as the assembly line), and the profound influence he had on shaping modern America.

The book delves into Ford’s business strategies, his pioneering efforts in making automobiles affordable and accessible to the general public, and his role in transforming American society through mass production and consumer culture. It also addresses Ford’s personal life, his relationships with his family, and his sometimes controversial views and actions.

Through “The People’s Tycoon,” Steven Watts offers a multidimensional portrait of Henry Ford, highlighting his achievements, contradictions, and impact on both the business world and the broader social and cultural landscape. The biography provides insights into Ford’s influence on American industry, technology, and society, making it a valuable read for those interested in history, entrepreneurship, and the development of the modern world.