The Four by Scott Galloway

“The Four” is a non-fiction book written by Scott Galloway, a professor of marketing at New York University’s Stern School of Business and a well-known commentator on the tech industry. The book examines the dominance of four major technology companies: Amazon, Apple, Facebook, and Google (which Galloway refers to as “The Four”), and their impact on society, business, and the economy.

Galloway argues that these companies have become so powerful that they are essentially a new type of monopoly, controlling vast amounts of data, innovation, and wealth. He explores the ways in which The Four have disrupted traditional industries, reshaped consumer behavior, and altered the very fabric of our society.

The book also delves into the personal stories of the founders and leaders of these companies, providing insight into their motivations, strategies, and personalities. Galloway offers his own predictions about the future of The Four and the tech industry as a whole, and explores the potential risks and benefits of their continued dominance.

“The Four” is a thought-provoking and engaging analysis of the tech industry and its impact on our lives. It is written in a conversational and accessible style, making it accessible to both experts and lay readers interested in technology and its effects on society.