Description
“Start With Why: How Great Leaders Inspire Everyone To Take Action” is a book written by Simon Sinek, a renowned leadership expert, motivational speaker, and author. Published in 2009, the book explores the concept of the “Golden Circle” and examines how leaders can inspire and motivate others to take action by focusing on their underlying purpose or “why.”
Sinek argues that truly successful leaders, organizations, and movements start with a clear understanding of their purpose and communicate it effectively to their followers. He proposes that the key to inspiring action lies in understanding and articulating the fundamental reasons behind why people or organizations do what they do.
The “Golden Circle” concept introduced in the book consists of three concentric circles: the outermost circle represents “what” an organization or individual does, the middle circle represents “how” they do it, and the innermost circle represents “why” they do it. Sinek argues that most organizations and leaders start from the outside of the circle, focusing primarily on the “what” and “how,” which may be functional aspects of their work. However, he suggests that truly influential leaders and organizations start from the inside by defining and communicating their underlying purpose or belief.
Throughout the book, Sinek provides numerous examples from the business world, including successful companies like Apple and Southwest Airlines, to illustrate how a clear sense of purpose and a focus on the “why” can drive loyalty, engagement, and success. He also examines historical figures and social movements, showing how leaders who effectively communicate their “why” can inspire and mobilize large groups of people.
“Start With Why” has gained significant popularity and has become a staple in the field of leadership and organizational development. It offers practical insights and actionable advice for leaders and individuals looking to create a sense of purpose and inspire others to take action. Sinek’s engaging writing style and real-life examples make the book accessible and relatable to a wide audience.
Overall, “Start With Why” is a thought-provoking book that challenges conventional thinking about leadership and provides a compelling framework for understanding the power of purpose. It encourages leaders to dig deep and discover their “why” in order to inspire and motivate those around them.
Karanveer Singh (Verified Purchase)
Absolutely love. This information will not only change the way you run your business, but it will change the way you work and live.
Md Erfan Ahmed (Verified Purchase)
Whether you are leading a corporation or only yourself, you must start with your own personal why and this book will help you see why and how that must be done.
Vidya Ramachandran (Verified Purchase)
This is a fantastic eye opening book for managers and leaders. Read it end to end and read it often. Make it a part of who you are as a manager.
K P Goswami (Verified Purchase)
While the majority of this book is about companies and the people who lead them, it is completely relatable to your personal life outside of work.I think everyone should read this book. Understand your company’s WHY, your spouse’s WHY, your children’s WHY…and don’t forget your own WHY.
PRASANNA EDEKAR (Verified Purchase)
The premise is interesting, but it’s not ground breaking. Basically, it’s: don’t start with what you can do and figure out how to find a market, but instead start with a passion, a need, and what gets you up in the morning, build a business around that, and hire people who share your passion.