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Michael E. Gerber

The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It

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(18 customer reviews)
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An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.

Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.

18 reviews for The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It

  1. VIJAY KHARE (Verified Purchase)

    I was grateful that I bought this book because there is a lot of useful information in it regarding what is necessary for small businesses to succeed and the most needed steps to do so. Also, it talks about why small businesses fail and how to get out of your business/products before taking a huge hit. I would also like to appreciate the service of Oldbookshop. The book was delivered in 2 days. Quite impressive.

  2. Hemant Agrawal (Verified Purchase)

    This is a good starting point if you are considering taking the leap to own your own business. Doesn’t have all the answers but gets the juices flowing in that brain of yours…never stop digging for the answers

  3. Rajat Dhiman (Verified Purchase)

    If you are thinking of starting your own business, welcome to one aspect of the American Dream. Remember however that for a business to succeed, it will need more than you and an idea. It will need a systematic approach to be a successful business and The E-Myth Revisted should be on your list of required reading before you start your business.

  4. Bobby Mathew (Verified Purchase)

    This is the most important book I’ve read in the last four years. And it’s amazing that it was written over twenty years ago. If you’re a small business owner or thinking of starting a business of your own, you MUST read this book.

  5. Rahul Jain (Verified Purchase)

    Is it perfect? No – it’s seriously cringy when the author talks about how beautiful and youthful his protege is. But other than that, I love it and recommended it to all small business owners. Read it.

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