Sociology of Mass Communication (Vintage 1972 Edition)

Mass communication has always been an object of interdisciplinary study, but it is currently gaining a greater degree of autonomy. The paradigm that is emerging has probably been more influenced by sociology than by any other discipline. This review deals with literature, mainly published during the last five years, chosen according to the significance or representativeness of the main themes. Among these is media theory, where the field has proved very sensitive to wider debates within the social sciences, especially those provoked by the advocacy of more critical theory and research and by attacks on positivism. The cultural studies approach has gained ground, and there has been more interchange between humanistic and scientific approaches. The question of media power has remained very much at the center of debate. The critical-cultural developments mentioned have made some contribution to a reconceptualization of the problem and to the adoption of new research strategies that pay more attention to long-term, institutional effects of media. The range of social issues associated with the study of mass communication has widened, with special attention given to questions of women in society, international communication, and the social consequences of new information technology.