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Cal Newport

So Good They Can’t Ignore You

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(15 customer reviews)
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Cal Newport’s clearly-written manifesto flies in the face of conventional wisdom by suggesting that it should be a person’s talent and skill – and not necessarily their passion – that determines their career path. Newport, who graduated from Dartmouth College (Phi Beta Kappa) and earned a PhD. from MIT, contends that trying to find what drives us, instead of focusing on areas in which we naturally excel, is ultimately harmful and frustrating to job seekers. The title is a direct quote from comedian Steve Martin who, when once asked why he was successful in his career, immediately replied: “Be so good they can’t ignore you” and that’s the main basis for Newport’s book. Skill and ability trump passion. Inspired by former Apple CEO Steve Jobs’ famous Stanford University commencement speech in which Jobs urges idealistic grads to chase their dreams, Newport takes issue with that advice, claiming that not only is this advice Pollyannish, but that Jobs himself never followed his own advice. From there, Newport presents compelling scientific and contemporary case study evidence that the key to one’s career success is to find out what you do well, where you have built up your ‘career capital,’ and then to put all of your efforts into that direction.

15 reviews for So Good They Can’t Ignore You

  1. ajay tripathi (Verified Purchase)

    It made me feel like I am so good that I can’t start ignore myself anymore. Thank for all those inspiring word construction and I love it.

  2. Govind kumar sahni (Verified Purchase)

    Simply outstanding book,for every one at any stage of their respective careers whether at the beginning or at transition stage. I have read tonnes of self help books but this one is simply outstanding, will break the age old clich√© “follow your passion” and will give lot of clarity to seekers

  3. N KIRAN Kumar (Verified Purchase)

    I am not much of a reader, but I chose to read this self-improvement book because of the uniqueness of the point of discussion, which is a very common, yet perplexing dilemma, whose solution has been so well articulated.

  4. Astha Singh (Verified Purchase)

    If you want to understand the complexities of career planning with a practical approach this book is for you. Loved the way this book busted passion hypothesis.

  5. K.sumanthreddy Suma (Verified Purchase)

    This book has a premise of clickbaity article but author introduces and weaves the narrative across four rule which could be used to analyse one’s own career choices, everything rings true in the book with hindsight however most of the ideas are profound in nature.

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