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Phil Knight

Shoe Dog: A Memoir by the Creator of NIKE

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(7 customer reviews)
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In 1962, fresh out of business school, phil knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from japan. Selling the shoes from the boot of his Plymouth, knight grossed $8000 in his first year. Today, nike’s annual sales top $30 billion. In an age of start-ups, nike is the ne plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognisable symbols in the world today. But knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, he tells his story. Candid, humble, wry and gutsy, he begins with his crossroads moment when at 24 he decided to start his own business. He details the many risks and daunting setbacks that stood between him and his dream – along with his early triumphs. Above all, he recalls how his first band of partners and employees soon became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything. A memoir rich with insight, humour and hard-won wisdom, this book is also studded with lessons – about building something from scratch, overcoming adversity, and ultimately leaving your mark on the world.

7 reviews for Shoe Dog: A Memoir by the Creator of NIKE

  1. Bivas Mondal

    Would have given the book 4 stars but not for last chapter. The last chapter sums everything together and is beautifully descriptive as it bridges and incorporates the old and new, the people who made the biggest impact to NIKE and what they are doing now.. It beautifully ties it all together.

  2. Sanjay Sarkar

    The style of writing was easy to read and the layout was easy to follow. Book was delivered to me in good condition. Speedy delivery was also provided. I recommend this book. It’s a good read.

  3. Gita Dhar

    Riveting until the end. The third act felt a bit rushed, with lots of time skips and generalization, but the beginning and the middle were well-paced, well-written. I loved the humor, the wit, the unexpected analogies.


    I recommend this book to upcoming entrepreneurs and others who find inspiration from biographies.


    This will be a great read for anybody, but if you’re thinking about starting a business, especially a business that you expect to grow, this book belongs on your must-read list. You’ll learn things that you won’t learn anywhere else and you’ll learn things that you can only learn from a story.

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