Mythologies by Roland Barthes

“Mythologies” is a book written by the French philosopher and literary theorist Roland Barthes. It was originally published in French in 1957 as “Mythologies” (French: “Mythologies”). The English translation of the book was published in 1972.

In “Mythologies,” Barthes explores the concept of myth and its presence in contemporary culture. He examines a wide range of cultural phenomena, including advertisements, films, popular magazines, and other elements of everyday life, to uncover the hidden meanings and ideologies embedded within them.

The book is divided into two parts. The first part consists of a series of short essays analyzing specific cultural artifacts or events, such as wrestling, soap powders, toys, and the concept of “the face of Garbo.” Through these analyses, Barthes exposes the underlying myths and symbols that shape and reinforce social and cultural norms.

The second part of the book contains longer essays that delve deeper into broader topics such as the concept of mass culture, politics, and mythology. In these essays, Barthes explores how myth operates as a system of signs and symbols, creating and perpetuating dominant narratives and ideologies within society.

“Mythologies” is considered a foundational text in semiotics and cultural studies. It offers a critical examination of the ways in which meaning is constructed, conveyed, and consumed through various cultural representations. Barthes’ analytical approach and insightful observations have had a significant influence on the fields of literary criticism, media studies, and cultural theory