Lateral Thinking For Management by Edward De Bono

Description

“Lateral Thinking for Management” is a book written by Edward de Bono, a Maltese physician, psychologist, and author known for his work in the field of creative thinking. The book explores the concept of lateral thinking and its application in the context of management.

Lateral thinking is a term coined by de Bono, referring to a thinking style that involves approaching problems or challenges from unconventional and non-linear perspectives. It encourages individuals to break away from traditional, sequential, and logical approaches to problem-solving, instead prompting them to explore creative and innovative solutions.

In the context of management, de Bono suggests that lateral thinking can be a valuable tool for leaders and decision-makers. The book likely provides practical examples, case studies, and techniques to incorporate lateral thinking into various aspects of management, such as decision-making, problem-solving, and team collaboration.