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Edward de Bono

Lateral Thinking by Edward De Bono

Original price was: ₹699.00.Current price is: ₹199.00.
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Original price was: ₹699.00.Current price is: ₹199.00.
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“Lateral Thinking” is indeed a book written by Edward de Bono. It was first published in 1967 and has since become a classic in the field of creativity and problem-solving.

In “Lateral Thinking,” Edward de Bono introduces the concept of “lateral thinking” as an alternative approach to traditional, logical, and vertical thinking. He argues that traditional thinking tends to follow established patterns and assumptions, limiting our ability to find creative solutions to problems.

De Bono suggests that lateral thinking involves approaching problems from unconventional angles and breaking free from rigid thought patterns. He presents various techniques and strategies to encourage creativity and generate fresh ideas. The book explores examples and case studies to illustrate the application of lateral thinking in different areas of life and problem-solving.

“Lateral Thinking” has been influential in fields such as business, education, and innovation. It has inspired individuals and organizations to think outside the box and approach challenges with a different mindset.

It’s worth noting that Edward de Bono has written numerous other books on creativity, thinking skills, and problem-solving, so if you’re interested in the subject, you might want to explore more of his works.

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