Lateral Thinking by Edward De Bono

Description

“Lateral Thinking: Creativity Step by Step” is a book written by Edward de Bono, a Maltese physician, psychologist, and author, published in 1967. This influential book introduces the concept of lateral thinking and offers a framework for enhancing creative problem-solving and innovative thinking.

In “Lateral Thinking,” Edward de Bono contrasts lateral thinking with traditional or vertical thinking, which he describes as the logical, step-by-step, and linear approach to problem-solving. Lateral thinking, on the other hand, involves approaching problems from unconventional angles, looking beyond the obvious, and generating creative solutions that may not be immediately apparent.

The book outlines various techniques and strategies for stimulating lateral thinking, including the use of random words, the “Six Thinking Hats” method, and the “PO” (Provocation Operation) technique. De Bono also emphasizes the importance of breaking free from habitual thought patterns and encourages readers to explore new perspectives and ideas.

“Lateral Thinking” has been widely influential in the fields of creativity, innovation, and problem-solving. It has been used in various contexts, including business, education, and personal development, to foster creative thinking and find innovative solutions to challenges.

Edward de Bono’s work on lateral thinking has led to the development of workshops, seminars, and training programs aimed at improving individuals’ creative problem-solving abilities. “Lateral Thinking” remains a seminal work in the field of creativity and is recommended reading for anyone interested in unlocking their creative potential and approaching problems with fresh insights.