Description
“Great by Choice” by Jim Collins is a compelling exploration of what sets exceptional companies apart from their competitors, especially in turbulent and uncertain times. Building upon his previous work, such as “Good to Great,” Collins and his co-author Morten T. Hansen delve into the characteristics and strategies that enable companies to thrive and achieve sustained success in the face of adversity.
The book is based on nine years of research, during which Collins and Hansen studied companies across various industries and compared those that outperformed their peers over the long term. They identified key principles and behaviors that distinguish these “10X” companies – those that delivered superior performance by at least ten times the industry average.
One of the central concepts of “Great by Choice” is the idea of “fanatic discipline” – the relentless pursuit of goals and adherence to core values even in the face of uncertainty and volatility. Collins and Hansen argue that successful companies exhibit disciplined decision-making, rigorous planning, and a focus on consistent execution, which allows them to navigate challenges and capitalize on opportunities effectively.
The book also explores other essential factors that contribute to success, such as productive paranoia, empirical creativity, and the role of luck. Through engaging case studies and insightful analysis, Collins and Hansen provide practical insights and actionable strategies for leaders and organizations striving for greatness.
Overall, “Great by Choice” is a thought-provoking and inspiring read that offers valuable lessons for leaders and managers seeking to build enduring greatness in their organizations. It emphasizes the importance of discipline, resilience, and innovation in driving exceptional performance and achieving long-term success.
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