Description
“Big Data: A Revolution That Will Transform How We Live, Work, and Think” is a book written by Viktor Mayer-Schönberger and Kenneth Cukier. The book was first published in 2013 and explores the concept of big data, its impact on various aspects of society, and the transformative possibilities it brings.
Viktor Mayer-Schönberger, a professor at the Oxford Internet Institute, and Kenneth Cukier, a data editor at The Economist, discuss how the ability to analyze massive datasets is changing the way we understand and interact with the world. The book explores real-world examples of how big data is being used in fields such as business, healthcare, government, and research.
One of the key ideas in the book is the shift from a focus on causation to correlation. With the vast amounts of data available, the authors argue that finding correlations is often more valuable than determining causation. The book also addresses the challenges and ethical considerations associated with big data, including issues of privacy and data security.
“Big Data” is accessible to a general audience and has been praised for providing insights into the potential benefits and challenges posed by the increasing prevalence of large-scale data analysis in our modern world. The authors make a compelling case for the transformative power of big data and how it can revolutionize decision-making and problem-solving across various domains.
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