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Seth Godin

All Marketers Are Liars by Seth Godin

Original price was: ₹599.00.Current price is: ₹230.00.
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Original price was: ₹599.00.Current price is: ₹230.00.
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All Marketers Are Liars is a book by Seth Godin that explores the power of storytelling in marketing. Godin argues that marketers are not just trying to sell products or services; they are also trying to sell stories. These stories can be about the product or service itself, but they can also be about the customer’s identity, values, and aspirations.

Godin believes that the best stories are authentic and emotional. They resonate with customers on a deep level and make them feel something. When customers connect with a story, they are more likely to remember it, share it with others, and ultimately, buy the product or service.

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