It is often said that in order to succeed, one needs to learn the `tricks of the trade’. However, this is not true. Good professionals learn the trade. This is what You Can Sell teaches you how to do-to gain thorough knowledge of the trade, better understanding of the task at hand and sell your way to success. This book explains how to: * Gain success and avoid pitfalls * Meet and exceed goals * Establish credibility and grow * Gain a competitive edge * Learn the qualities of a winning professional.