The Tipping Point is an international bestseller and the debut book of Malcolm Gladwell. Gladwell was first published by Little Brown in 2000. The book tries to explain and describe the secretive sociological changes that affect our everyday lives. The book also talks about the psychological and sociological behaviour of humans. In this book the author says that ‘’ ideas and products, messages and behaviours spread like viruses do’’, for example Hush Puppies shoes were a popular brand in 1970’s, but later became a local fashion amongst the people. Afterwards numerous fashion designers merged the shoes in their shows.