Description
An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.
Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.
sandeep kaur (Verified Purchase)
If you want to be challenged please read. If you want to maintain the status quo find something else.
Sheel Sindhu (Verified Purchase)
This book has absolutely life changing content. I’m glad I read this before starting my business. I knew I needed to think through everything carefully but did not have the tools in this book.
Sunny Gupta (Verified Purchase)
Entrepreneurs and people thinking about becoming entrepreneurs ought to read this book to gain perspective, but don’t expect to find a magic bullet solution. Gerber thinks all small businesses should operate with a franchise mentality; that is, basing the business on repeatable, profitable systems rather than on the personality of the owner.