Description
An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.
Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.
amandeep gujral (Verified Purchase)
Although I was slightly put-off by long-winded digressions and melodrama, I still have to strongly recommend “The E-Myth” to its target audience.
Parmanand Gupta (Verified Purchase)
The book is definitely interesting but a lot of tips and advice is not practical for Indian market.
Pooja Rana (Verified Purchase)
This book was written several years ago and perhaps not for Indian audience. Yet I find it amazing that how the ideas mentioned in book are so practical even for small businesses in India. One has to go through this book patiently but its worth the read.
Amit Kumar (Verified Purchase)
I am half way through the book. The author has give some very interesting ideas that small business owners should implement. Some of them are very practical and I intend to implement them. Let’s see if they work.
Ashwani Singh (Verified Purchase)
If you’re a business owner, or wanna be, I would suggest reading this book. If you’ve been in business for many years, I’d suggest reading this book twice. It will make you see things, like possibilities, not just error correction, that you might have wondered about but weren’t sure how to go.