Description
An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.
Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.
Abhishek Dutta (Verified Purchase)
A friend recommended this book to me. Bought from here because it was cheapest. Quality of pages were fine. If you’re looking to learn about small businesses or hoping to improve your own business, E-Myth is a great place to start.
Tapashi Paul (Verified Purchase)
If you’re an entrepreneur – or think you are – this is book will tell you how to get the full potential from your business. You may also learn you’re not really an entrepreneur by the author’s definition, but he gives you the process to get there.
Pradeep Agrawal (Verified Purchase)
my review isn’t meant to say Gerber is 100% correct on everything and his further services should be used. But, if you open a small business, or abandon a business that is troubled, without reading this book you are making a mistake.
riya prabhat (Verified Purchase)
This is a book that led me to see small business in a whole different, much more strategic, light. The author’s premise is that small business owners burn out and fail because they do not know how to delegate work, do not create durable business systems, and often only work IN but not ON their business for the long term. However, I did find myself having to speed through numerous parts due to cheesy and often forced dialogue between the author, and his foil, the small business owner of a Pie Company named, “Sarah.”
Niraj Singh (Verified Purchase)
What sets this book apart is the analysis that the author performs, through a sample business, of issues small business owners encounter. This includes the different personas the owner takes on, as well as the evolution of the business through the maturity cycle. This analysis is what allows the readers to appreciate and embrace the proposed prototype framework that the author then introduces as key to success.