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Tom Kelly

The Art of Innovation by Tom Kelly

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“The Art of Innovation” is a book written by Tom Kelley, co-founder of the design and innovation consulting firm IDEO. Published in 2001, the book explores the principles and practices that drive successful innovation in organizations.

In “The Art of Innovation,” Tom Kelley draws upon his extensive experience at IDEO, a company renowned for its innovative and human-centered design approach. The book offers valuable insights and practical strategies for fostering a culture of creativity and innovation within teams and organizations.

Kelley introduces readers to IDEO’s innovation process, which emphasizes a collaborative and iterative approach to problem-solving. He shares real-life examples and case studies to illustrate how IDEO has applied these principles to create groundbreaking products and services for clients across various industries.

The book covers a wide range of topics, including brainstorming techniques, prototyping, interdisciplinary collaboration, and the importance of empathizing with end-users. It also explores the role of organizational culture, leadership, and risk-taking in fostering a climate that supports innovation.

“The Art of Innovation” provides readers with a framework and tools to generate new ideas, overcome obstacles, and bring innovative concepts to life. It encourages readers to embrace experimentation, embrace failure as a learning opportunity, and challenge conventional thinking.

Overall, Tom Kelley’s “The Art of Innovation” is a valuable resource for individuals and organizations seeking to foster a culture of creativity and innovation. It offers practical advice, inspiring stories, and a fresh perspective on how to navigate the ever-changing landscape of business and drive meaningful and impactful innovation.

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