Mindfuck: Inside Cambridge Analytica’s Plot To Break The World by Christopher Wylie

“Mindfuck: Inside Cambridge Analytica’s Plot To Break The World” is a memoir by Canadian data analyst Christopher Wylie, first published in 2019. The book chronicles Wylie’s time at Cambridge Analytica, a political consulting firm that played a role in several high-profile political campaigns, including the 2016 US presidential election and the Brexit referendum.

Wylie’s memoir provides a detailed account of how Cambridge Analytica used data mining and psychographic profiling to manipulate voters and sway election outcomes. He reveals how the firm used social media platforms such as Facebook to target specific groups of voters with tailored messages and disinformation campaigns, and how they exploited people’s personal data without their knowledge or consent.

Wylie’s book also delves into the personalities and motivations of the people behind Cambridge Analytica, including founder Robert Mercer and former CEO Alexander Nix. He describes the internal power struggles and ethical conflicts that ultimately led to his decision to blow the whistle on the company’s practices.

Through his personal account, Wylie sheds light on the dangers of the unchecked use of data and the manipulation of public opinion in politics. He argues that these practices not only undermine the democratic process, but also pose a threat to individual privacy and freedom.

Overall, “Mindfuck” is a thought-provoking and eye-opening read that offers a unique perspective on the Cambridge Analytica scandal and its implications for democracy and society as a whole. Wylie’s personal journey from insider to whistleblower provides a compelling narrative thread that makes the book both informative and engaging.