Barking Up the Wrong Tree by Eric Barker

“Barking Up the Wrong Tree: The Surprising Science Behind Why Everything You Know About Success Is (Mostly) Wrong” is a book written by Eric Barker, published in 2017.

In this book, Barker explores the complexities of success, challenging common assumptions and offering insights drawn from scientific research and real-life examples. He delves into various aspects of success, including work, relationships, happiness, and personal development, providing readers with practical advice and strategies to achieve their goals.

Through engaging storytelling and a blend of psychology, neuroscience, and sociology, Barker examines why some people succeed while others falter, debunking myths and uncovering hidden factors that influence success. He addresses topics such as resilience, creativity, motivation, and decision-making, providing readers with actionable takeaways to improve their lives and work.

“Barking Up the Wrong Tree” has received positive reviews for its accessible writing style, thought-provoking content, and evidence-based approach to success. It is recommended for anyone seeking a deeper understanding of what it takes to thrive in today’s world and how to avoid common pitfalls on the path to success.